Suja Life appoints Maria Stipp as new CEO
Suja Life, a Paine Schwartz Partners portfolio company and the parent company of Suja Organic and Vive Organic, announced the appointment of Maria Stipp as its new CEO, effective Feb. 20. Stipp...
View ArticleSTARRY signs Giannis Antetokounmpo to squad
Purchase, N.Y.-based PepsiCo’s STARRY, the official soft drink of the NBA, WNBA and NBA G League in North America, signed Milwaukee Bucks superstar Giannis Antetokounmpo to its roster of NBA and WNBA...
View ArticlePepsi, Shaq collab with Reebok for Pepsi ‘SNEAK’ER
Pepsi is collaborating with Shaq on the Pepsi ‘SNEAK’ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon. These size 22 Reeboks are tailor made for Shaq, who loves Pepsi Minis so much...
View ArticlePronghorn celebrates Black History Month in collaboration with TIME
In honor of Black History Month, Pronghorn Co., New York, introduced the #AllBlackBar platform to amplify Black-owned spirits brands to consumers and the culture.
View ArticleNew Coca-Cola Creations celebrates K-Pop fandom
Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., introduced the newest addition to the Coca-Cola Creations lineup and the second drop for 2024: Coca-Cola K-Wave Zero Sugar.
View ArticleU.S. spirits exports hit record high in 2023
2023 was a banner year for American spirits exports, with total U.S. spirits and American whiskeys topping new records following the lifting of retaliatory tariffs on American whiskeys, according to an...
View ArticleThe Boston Beer Co. announces CEO succession plan
The Boston Beer Co., Boston, announced leadership changes effective April 1. Dave Burwick will retire as president and CEO and member of the Board of Directors, with Michael Spillane to assume the...
View ArticleGatorade Water hits shelves nationwide
Gatorade, a brand of Purchase, N.Y.-based PepsiCo, announced the national launch of its first unflavored water: Gatorade Water.
View ArticleJones Soda, Rainmaker launch Spiked Jones Hard Craft Soda
Jones Soda Co., Seattle, has expanded into alcohol beverages with the launch of Spiked Jones Hard Craft Soda. Unique to the hard soda category, Spiked Jones is full flavor with the brand’s cane sugar...
View ArticleReaders name their favorite new product for January
The readers of Beverage Industry have selected their favorite new product released in January and the results are out.
View ArticleInternational Delight to give away REESE’S Iced Coffee cans
International Delight, a brand of Danone North America, Broomfield, Colo., is turning Daylight Saving Time into “Delight Saving Time” by unveiling new REESE’S Iced Coffee cans and giving consumers the...
View ArticleMcBride Sisters SHE CAN Fund unveils 2024 initiatives
McBride Sisters SHE CAN Fund, the philanthropic arm of the renowned wine company dedicated to advancement of women in the wine industry and beyond, announced its initiatives for 2024.
View ArticleLiquid Death closes $67 million in strategic financing
Liquid Death, Los Angeles, has closed $67 million in financing from strategic partners and new investors including top national distributors, along with notable names in entertainment and sports.
View ArticleBell's Brewery gears up for another Oberon Day
In Michigan — and much of the Midwest — the citrusy ale signifies the sunnier days ahead. Oberon Day has become an official state holiday in Michigan.
View ArticleEssentia launches first-ever flavored, functional water
Essentia Water is taking hydration to the next level with all-new Essentia Hydroboost, the brand’s first-ever flavored and functional water innovation designed to keep consumers hydrated while pursuing...
View ArticlePepsiCo unveils bubly burst sparkling water lineup
Purchase, N.Y.-based PepsiCo once again is shaking things up in the sparkling water category with a brand-new product: bubly burst.
View ArticleSazerac signs deal to acquire BuzzBallz LLC
Sazerac and BuzzBallz announced an agreement for Sazerac to acquire BuzzBallz, an award-winning, growing ready-to-drink focused portfolio.
View ArticlePepsiCo reaches 2025 goal on water-use efficiency in high water-risk areas
PepsiCo, Purchase, N.Y., announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule, based on 2023...
View ArticleWhite Claw introduces ready-to-drink tequila beverage
Chicago-based White Claw Spirits Co., a brand of The Mark Anthony Group of Companies, unveiled its White Claw Tequila Smash, a tequila drink that balances seltzer, tequila, and fruit flavors — without...
View ArticleMuscle Milk unveils plant protein lineup, new campaign
Muscle Milk, a brand of Purchase, N.Y-based PepsiCo, is flexing with its latest marketing campaign, a fully loaded athlete roster, and a new product: Muscle Milk Plant Protein shakes.
View ArticleFunctionality fuels natural, organic innovations at Natural Products Expo West
Informa Markets’ Natural Products Expo West, part of the New Hope Network family of brands, hosted thousands of attendees and exhibiting companies March 12-16 at the Anaheim Convention Center.
View ArticleAthletic Brewing Co. to release documentary ‘Inches to Miles’
Athletic Brewing Co., Milford, Conn., and San Diego, announced the launch of its second documentary film: “Inches to Miles.”
View ArticleC4 unveils reformulation and We Hit Harder brand campaign
Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated...
View ArticleMolson Coors’ Happy Thursday hits shelves nationwide
Chicago-based Molson Coors Beverage Co. announced its newest brand, Happy Thursday, a fruity-flavored line of spiked refreshers, now is available on shelves nationwide.
View ArticleJim Beam Kentucky Coolers introduce fresh wave of flavors
Jim Beam invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of ready-to-drink (RTD) beverages: Jim Beam Kentucky Coolers.
View ArticleSwoon launches ‘Bestie’ campaign, unveils new look and formulation
New York-based Swoon, a zero-sugar beverage brand, announced the launch of its newest campaign, Bestie.
View ArticleWhite Claw campaign challenges consumers to make more meaningful connections
Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out genuine, real-world connections — and “Grab Life By The Claw.”
View ArticleDaily coffee consumption at 20-year high, NCA reports
The number of American adults who have had coffee in the past day has increased by 37% since 2004, putting past-day coffee consumption at its highest level in more than 20 years, according to exclusive...
View ArticleZOA Energy arrives at 7-Eleven, Inc. with exclusive flavor
7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store...
View ArticleGopuff unveils Powered by Gopuff platform
Gopuff, Philadelphia, announced the launch of Powered by Gopuff, a logistics and technology platform that enables brands to offer affordable delivery from their owned and operated online stores in as...
View Article
